Monthly Breakdown of Media Activities - Report Card Draft

Monthly Breakdown of Media Activities - Report Card Draft

January

Media Relations and Coverage Excellence:

• National Coverage: Delhi Cricket Tournament.
• Ram Mandir Coverage: National broadcast of Ram Mandir installation and Akshay Patra’s food donation initiative.
• Interview with Akshay Patra’s President on Dainik Jagran, Doordarshan, and Aaj Tak.
• National Channel Broadcast: Akshay Patra's food donation event.
• Conference on Akshay Patra Foundation on India News.
• Guest Visits & Kitchen Celebration: Prominent figures visit the Akshay Patra kitchen, celebrating key milestones.

February

Uttarakhand Tour and Stakeholder Engagement:

• Meetings with Ramesh Pokhriyal Ji and Govind Dutta Prabhu.
• Discussions with Uttarakhand officials and Education Ministers.
• Religious Leader Engagements: Meetings with Mangal Mata and Bhole Maharaj.
• Strategic networking with local stakeholders and building relationships for future programs.

March

Key Interviews and Journalistic Engagement:

• Special Segment: Interview with Akshay Patra on “Phoolon Ki Holi” for Women’s Day celebrations.
• 30 Journalist Meetings: Engaged with Rajesh Tandon, Sudhir Singla, Reema Gautam, Manmohan Singh, and others for coverage and relationship building.
• Donor Visit in Uttarakhand: Special segment on Vantiya Prabhu.
• Widespread Media Coverage: Coverage in Dainik Jagran, News18, and other publications.

April

4 Billion Meals Celebration:

• Government of India Collaboration: Special event celebrating 4 billion meals served.
• Special Coverage: Broadcast in Hindi and regional languages.
• Interview with Akshay Patra Foundation Chairman: Broadcasted across media channels.
• Senior Journalists' Visit: Engagement with Today’s News, Times Now, Reema Gautam (Aaj Tak), and Dinesh Gautam (Navbharat).

May

Ongoing Media Buzz & Stakeholder Engagement:

• Akshay Patra’s Achievements: Media engagement around anniversary celebrations.
• Uttarakhand Tour: Focus on building local relationships and addressing community issues in Kashipur.
• Media Coverage: Feature stories and interviews in regional media outlets.

June

Yoga Day Celebration:

• Health and CSR Initiatives: Highlight Akshay Patra's role in promoting well-being.
• Media Outreach: Coverage across social media platforms, press releases, and TV broadcasts.
• Strengthening CSR Image: Emphasis on Akshay Patra’s contribution to community health and wellness.

July

National Interview and Youth Engagement:

• Interview with Bharat Prabhu (National President, Akshay Patra) on Dainik Bhaskar and Navgrah Times.
• Youth Engagement: Focus on volunteer mobilization and increasing youth participation in Akshay Patra’s programs.

August

Global Impact of Akshay Patra:

• Special Interview: “Kanha Ki Rasoi: Akshay Patra as an Inspiration to the World”.
• Global Kitchen Showcase: Highlight Akshay Patra’s kitchen initiatives as a global inspiration in food distribution and social change.

September

Brochure Finalization & Media Outreach:

• Finalize Akshay Patra's Brochure: Completion and publishing of key organizational materials for media distribution.
• Senior Journalists’ Visit: Showcasing the impact of the Akshay Patra kitchen’s operations and expanding media reach.
• Milestone Media Coverage: Coverage in print and digital platforms to promote Akshay Patra’s growth and achievements.

October

Media Engagement and Kitchen Visits:

• Senior Journalists' Visit to Akshay Patra Kitchen: Coverage on organizational growth, sustainability, and community impact.
• Key Media Stories: Special stories highlighting the Akshay Patra kitchen as a national and global leader in food distribution.

November

Special Programs and Anniversaries:

• Kartika Month Special Program: National broadcast across TV channels.
• Akshay Patra’s 2nd Kitchen: Visited by Assistant Director of Akashvani.
• 24th Anniversary Celebration: Special Program aired on Zee News.
• Media Buzz: Extensive media coverage and national outreach.

December

End-of-Year Event & Fundraising Campaign:

• Year-End Media Outreach: Highlight key achievements of the year.
• Fundraising Campaign: Media strategy focused on donor engagement and volunteer recognition.
• End-of-Year Program: Coverage in print and digital media, recognizing the contributions of key supporters.

Key Media Actions and Strategies

1. Media Relations:

   • Building and maintaining strong relationships with national and regional media channels, journalists, and influencers.
   • Ensuring consistent and positive coverage through regular media outreach.

2. Documentation:

   • Regular creation and updating of essential documents (brochures, reports, media kits) for internal use and external distribution.
   • Finalizing and publishing key content for press and media outreach.

3. Media Coverage:

   • Proactively reaching out to national TV channels (e.g., Doordarshan, Aaj Tak, Zee News, News18) and newspapers (e.g., Dainik Jagran, Times Now, Nav Bharat).
   • Ensuring coverage of Akshay Patra’s initiatives, achievements, and events.

4. Guest Appearances and Interviews:

   • Regularly engaging with key figures within Akshay Patra (e.g., Bharat Prabhu, Vantiya Prabhu) for interviews on prominent outlets.
   • Showcasing the trust’s impact through thought leadership and visibility.

5. Event-Based Media Outreach:

   • Using special events like Yoga Day, Kartik Month, and anniversaries to amplify Akshay Patra’s visibility.
   • Creating and managing media buzz around key moments in the calendar year.

6. Low-Cost Media Strategies:

   • Leveraging social media, press releases, and partnerships with local journalists to maximize coverage at a low cost.
   • Targeted media outreach for cost-effective engagement and exposure.

7. Translation and Localization:

   • Ensuring key documents, press releases, and media content are translated into regional languages to extend the reach of Akshay Patra’s message.

Expected Outcomes

1. Enhanced Visibility:

   • Through consistent media coverage, Akshay Patra will maintain visibility and reputation as a leader in social change and food distribution.

2. Stronger Stakeholder Engagement:

   • Build and solidify relationships with journalists, donors, and volunteers, leading to stronger partnerships.

3. Increased Donations & Volunteer Engagement:

   • Media-driven campaigns will amplify donor and volunteer participation, particularly around fundraising periods and key events.

4. Community Impact Awareness:

   • Regular media appearances will demonstrate Akshay Patra’s tangible impact on communities, showcasing the real-life results of its food distribution programs.