BACARDI Experiences Brings the Iconic Casa BACARDI to Noida

CASA BACARDI On Tour is all set to light up Noida on 20th September 2025 with the fresh, soulful energy of Aditya Rikhari. Happening at the International Trade Expo Centre, this much-awaited evening will blend his signature heartfelt melodies with the vibrant, high-spirited atmosphere that CASA BACARDI is known for-creating a celebration of music, connection, and unforgettable moments.

Over the past five editions, CASA BACARDI On Tour has cemented its position as one of India's most awaited live music experiences in the Tier 2 and Tier 3 markets featuring acclaimed artists such as Lucky Ali, Amit Trivedi, Nucleya, Ritviz, Anuv Jain, Talwiinder, KING, and many more. With electrifying stage performances and the unskippable spirit of BACARDI, the tour has continuously elevated the live entertainment landscape, captivating tens of thousands on ground while reaching millions through dynamic digital campaigns.

One of the most exciting new voices in Indian music, Aditya Rikhari has captivated audiences with his heartfelt lyrics and fresh, contemporary sound that strikes a chord with today's generation. From intimate indie beginnings to headlining tours and collaborating with leading labels, his journey is a testament to the power of authenticity, emotional connection, and music that speaks directly to the heart.

Speaking about the upcoming show, Mahesh Kanchan, Marketing Director, Bacardi India Pvt Ltd, said, "Aditya's music embodies the same ethos that CASA BACARDI stands for-authentic, vibrant, and rooted in bringing people together. His honest storytelling and fresh sound resonate deeply with Gen Z, making him the perfect artist to create those real, unfiltered moments our audiences cherish. Noida will be the ideal stage for that connection to come alive."

WMS Entertainment co-founder, Akshat Kumar, commented, "Having been the creative driving force behind CASA BACARDI On Tour for the past few years, we are thrilled to bring the experience to life once again. This year, the tour will continue to redefine the live entertainment landscape in tier 2 & 3 markets, delivering exceptional production, a diverse line-up of talent, and unforgettable moments for audiences across the country."

Now entering Season 5, the tour expands its footprint, travelling across 10 cities nationwide. As CASA BACARDI On Tour opens its biggest season yet, Noida will not just witness a performance-it will be part of a shared moment that celebrates music's power to connect people across cities and stories. Be there when it all begins-experience Aditya Rikhari live and join us in writing the next chapter of CASA BACARDI On Tour's legacy.

Get your tickets now:

https://www.district.in/events/casa-bacardi-on-tour-i-noida-2025-buy-tickets?disableSSR=true

About BACARDI Rum - The World's Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardi Massó revolutionised the spirits

industry when he created a light-bodied rum with a particularly smooth taste-BACARDI. The unique taste of BACARDI rum inspired cocktail pioneers to invent some of the world's most famous recipes, including the BACARDI Mojito, the BACARDI Daiquiri, the BACARDI Cuba Libre, the BACARDI Piña Colada and the BACARDI El Presidente. BACARDI rum is the world's most awarded spirit, with more than 800 awards for quality, taste and innovation. BACARDI is the No. 1 best-selling rum, according to the Drinks International Annual Brands Report 2020. Today, BACARDI rum is made mainly in Puerto Rico, where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram@BacardiLimited1862.